ABOUT
The Brand Affair specialise in all things branding, offering a suite of services to visually and strategically craft your brand story. From designing refined brand identity and sleek email campaigns to pitch decks and e-commerce packaging, all to legitamisw and grow your brand. Make your brand sleek, bougie, pretty, etc. Tell your brand story within a few seconds, evoke an emotion to your client, make your brand unforgettable. Founded and curated by Brand Designer + Strategist, Emily Smith.
MEET EMILY
With over 12 years of international experience across digital and beauty industries, Emily is a Brand Designer + Strategist who thrives at the intersection of branding, beauty, and tech. As Founder of The Brand Affair, she specialises in building brands that are ultra aesthetic, strategic and built to perform.
With experience both in-house and through partnerships, Emily has worked with some of the most prestigious names in luxury and beauty = NET-A-PORTER, Amy Jean Brows, Sephora ANZ, Adore Beauty, Mecca and more. This hands-on experience gives her an instinctive understanding of what separates brands that look beautiful from those that truly connect, convert, and stand the test of time.
The Brand Affair was born from Emily's passion for industry-shifting, unforgettable brands. Whether working with founders at launch or guiding established businesses through a strategic rebrand, her focus remains the same - delivering a suite of services that bring your brand vision to life with precision and impact.
“I find immense joy in supporting founders to create brands they're genuinely proud of - the kind you see on your top shelf and can't help but reach for. Brands that are visually compelling, deliver on their promises, and build the kind of loyalty that keeps customers reaching for them,” - Emily, Founder
