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    <loc>https://www.thebrandaffair.com.au/journal/wellness-is-the-new-beauty</loc>
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      <image:title>Journal - Wellness is the new beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal - Wellness is the new beauty</image:title>
      <image:caption>Take Vida Glow, a trailblazer of the wellness-first beauty movement, for example. The brand connects science-backed supplements with holistic beauty rituals. Vida Glow’s Radiance supplement showcases the fusion of wellness and beauty, targeting skin health from within using hero ingredients Vitamin C and Zinc. image credit: vida glow</image:caption>
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      <image:title>Journal - Wellness is the new beauty - IKKARI by Aje marks a strategic expansion from fashion into the wellness space. Inspired by the holistic lifestyle of Ikaria, the range is thoughtfully split into Inner (ingestibles), Outer (skincare), and Aura (aromatherapy), blending science with sensorial ritual. Alongside AJE ATHLETICA, it positions Aje as a full lifestyle brand rooted in modern well-being. image credit: ikkari</image:title>
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      <image:title>Journal - Wellness is the new beauty</image:title>
      <image:caption>GOOP Beauty blends clean skincare and supplements into a wellness inspired ecosystem. Their copy isn’t just clever, it speaks to how you feel using the product. This is showcased with body product, The Martini Emotional Detox Bath Soak: a product that “helps take the edge off during turbulent times (or after a crazy day).” image credit; pinterest</image:caption>
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